http://www.linkedin.com/pulse/top-5-reasons-you-need-tik-tok-your-business-samantha-murillo Check out the article linked above by my friend and social media guru Sam
Change Checklist
Is it necessary Is it beneficial to whom What's the impact Does it provide challenge, with appropriate support Answer that Then do it
Confidence
Words to live by said by a wise woman: "In order to have confidence, you need to also have competence." Too many people have the former but not the latter. And some people have the latter and not the former which is sad.
The Written Wor(l)d 